Motives of alone versus group binge watching with the uses and gratifications approach
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
The purpose of this study is to define binge watching using a number of hours and to identify and compare the factors of binge watching alone and binge watching in a group. Generally, a binge watching session alone is longer than a binge watch session with other people with an average of 5 hours when binge watching alone and 3.47 hours in a group. Factors associated with both binge watching alone and binge watching in a group are engagement, social, passing time, and hedonism. Overall, binge watching alone had stronger engagement, passing time, and hedonism factors whereas binge watching in a group had a strong social factor. Across all four factors, passing time was the strongest across both binge watching alone and in a group, which implies that respondents use binge watching as primarily a time wasting activity.