The poultry industry was the first livestock commodity sector to adopt an industrial organizational model. In recent years the poultry industry has expanded beyond national boundaries into a globalized system of production. The globalization of agriculture and food is a frequent topic of discussion for researchers interested in rural society. A common focus of these discussions is the consequences of corporate penetration on rural areas and the ways local communities respond to such corporate actions. This paper uses the case of the introduction of large-scale broiler production in East Texas combined with a sociology of agriculture and food conceptual framework to inform discussions regarding the community impacts of the globalization of the agrifood system. This paper concludes that economic development initiatives can experience legitimation crises as local social movement groups resist development strategies.