STRATEGIES AND BEST PRACTICES FOR COMMUNICATING DURING AN ACTIVE ATTACK IN HIGHER EDUCATION

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dc.contributor.advisorFuller, Matthew B
dc.creatorColeman, Amanda
dc.date.accessioned2021-05-21T16:43:01Z
dc.date.available2021-05-21T16:43:01Z
dc.date.created2021-05
dc.date.issued2021-03-05
dc.date.submittedMay 2021
dc.date.updated2021-05-21T16:43:02Z
dc.description.abstractThe purpose of this phenomenological qualitative research study was to examine communication strategies and best practices utilized by higher education leaders during and after active attacks at their institution. Four leaders who worked at 2 or 4-year institutions in the United States in the marketing and communications department and the emergency management office were interviewed regarding their communication response to the attacks that occurred on their campuses. Structural coding and content analysis was used to analyze the interviews and revealed eight themes: (a) notifications, (b) response, (c) role, (d) lessons learned, (e) preparedness, (f) rumors, (g) media, and (h) reputation. These themes highlighted the important policies, procedures, and strategies that higher education decision makers should include in their crisis communication plans. By creating and implementing plans to include strategies mentioned in this study, decision makers can protect their stakeholders and reduce reputational damage to their institution.
dc.format.mimetypeapplication/pdf
dc.identifier.urihttps://hdl.handle.net/20.500.11875/2991
dc.language.isoen
dc.subjectCrisis communications
dc.subjectEmergency management
dc.subjectActive attacks
dc.subjectHigher education
dc.subjectSchool shooting
dc.subjectEmergency notifications
dc.titleSTRATEGIES AND BEST PRACTICES FOR COMMUNICATING DURING AN ACTIVE ATTACK IN HIGHER EDUCATION
dc.typeThesis
dc.type.materialtext
thesis.degree.departmentEducational Leadership
thesis.degree.grantorSam Houston State University
thesis.degree.levelDoctoral
thesis.degree.nameDoctor of Education

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