Influences on Cookware Choices of Young Adults
Date
2007
Authors
Hammar, Molly
Hannon, Rebecca
Rogers, Rachel
Collins, Nina
Randall, Kevin
Journal Title
Journal ISSN
Volume Title
Publisher
Undergraduate Research Journal for the Human Sciences
Abstract
This study employed a focus group of thirteen mid-western university students ages 20-25 to test the hypothesis that after observing a demonstration using high-end stainless steel cookware, college student participants would exhibit a greater propensity to purchase the cookware than prior to the session. Questions regarding cookware choices were asked before and after the guided demonstration. Results confirmed that a guided demonstration of high-end, stainless steel cookware increased the likelihood of future purchase.
Description
This article was originally published in the Undergraduate Research Journal for the Human Sciences.
Keywords
cookware, consumer choice, healthy cooking, household products, cooking
Citation
Hammar, M., Hannon, R., Rogers, R., Collins, N., & Randall, G. K. (2007). Influences on cookware choices of young adults. Undergraduate Research Journal for the Human Sciences, 6, http://www.kon.org/urc/urc_research_journal6.html