Motives of alone versus group binge watching with the uses and gratifications approach
| dc.contributor.advisor | Seo, Kiwon | |
| dc.creator | Yetter, Casey | |
| dc.date.accessioned | 2018-12-10T17:52:44Z | |
| dc.date.available | 2018-12-10T17:52:44Z | |
| dc.date.created | 2018-12 | |
| dc.date.issued | 2018-11-14 | |
| dc.date.submitted | December 2018 | |
| dc.date.updated | 2018-12-10T17:54:54Z | |
| dc.description.abstract | The purpose of this study is to define binge watching using a number of hours and to identify and compare the factors of binge watching alone and binge watching in a group. Generally, a binge watching session alone is longer than a binge watch session with other people with an average of 5 hours when binge watching alone and 3.47 hours in a group. Factors associated with both binge watching alone and binge watching in a group are engagement, social, passing time, and hedonism. Overall, binge watching alone had stronger engagement, passing time, and hedonism factors whereas binge watching in a group had a strong social factor. Across all four factors, passing time was the strongest across both binge watching alone and in a group, which implies that respondents use binge watching as primarily a time wasting activity. | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.uri | https://hdl.handle.net/20.500.11875/2545 | |
| dc.language.iso | en | |
| dc.subject | Binge watching | |
| dc.subject | binge watch | |
| dc.subject | uses and gratifications | |
| dc.subject | factor analysis | |
| dc.subject | motives | |
| dc.subject | netflix | |
| dc.subject | binge | |
| dc.subject | television | |
| dc.title | Motives of alone versus group binge watching with the uses and gratifications approach | |
| dc.type | Thesis | |
| dc.type.material | text | |
| thesis.degree.department | Mass Communication | |
| thesis.degree.grantor | Sam Houston State University | |
| thesis.degree.level | Masters | |
| thesis.degree.name | Master of Arts |
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